Julia Rowntree


Julia Rowntree is a strategic innovator in arts, business and civic engagement A freelance adviser to both arts and businesses, her main client between 1986-2005 was the London International Festival of Theatre where she was responsible for key developments in business relations, income generation and civic partnership.  Her book Changing the Performance details these initiatives and is a companion guide for fundraisers.  Currently co-directing an international  participatory ceramic project culminating in 2015, Julia lectures and advises internationally on arts development issues.  Her work has been recognised by a number of national awards.
Other past clients: South Bank Employers' Group; Time Out Trust; London Weekend Television; Look Ahead Housing and Care; Broadgate Estates; British Council; Akademi; The Place Theatre; Drake Music, European Forum for Arts and Heritage, London Artists Projects, Creative New Zealand, European Cultural Diploma.Universities of Coventry and Warwick and the Higgs Charity (Advice on revival of Coventry Mysteries); Great Dixter (fundraising review).

Julia directed the following initiatives at LIFT:


LIFT's first business sponsorship campaign.


LIFTING  London, a cross-sector city arts project and conference to strengthen support for LIFT, the arts and civic initiatives after abolition of London's regional Government.


LIFT Business Arts Forum - a radical innovation in business relations and income generation - this learning programme brought people together across sectors, cultures and generations to learn from Festival productions and from one another.

LIFTING London and the LIFT Business Arts Forum were established in association with the Financial Times and other private and public sector partners including BBC, BP, British Council, Masterfoods and the Economist Group.


LIFT Lecture series - Imagining a Cultural Commons - examined the role of culture and its free exchange in social adaptation. Topics included bio and cultural diversity, intellectual property and cultural aspects of moving to a post oil-peak economy.  Speakers included Vandana Shiva, Lawrence Lessig and Jeremy Rifkin. Partners included British Council, Morgan Stanley, London Hydrogen Partnership, London School of Economics.


Initiated Defining Values, a seminar series devised in response to politicians' pleas to UK arts organisations to "get more American" in their approach to fundraising.  Devised and delivered in London and Newcastle with Russell Willis Taylor (Arts Strategies, USA) and Anna Ledgard, Arts Educationalist and Producer.  The series was supported by Fidelity UK Foundation, Esmée Fairbairn Foundation, Paul Hamlyn Foundation and NESTA.


1991  Arts and Business - Outstanding Achievement in the Field of Sponsorship.

1997  Winston Churchill Memorial Trust Travel Fellowship.

2001-05  NESTA Fellowship (National Endowment for Science, Technology and the Arts)

2007-current Clayground Collective Limited.

Project Clay: a London 2012-inspired participatory clay project. Co-Director, with Duncan Hooson.  R&D funded by Arts Council England; pilot phase with Oak Lodge School for the Deaf, funders include the Economist Group, Paul Hamlyn Foundation, Arts About Wandsworth and individual donors.

2013 National CCSkills Award Winner.


Changing the Performance - A Companion Guide to Arts, Business and Civic Engagement, Routledge, 2006.

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