Julia Rowntree



Changing the Performance - A Companion Guide to Arts, Business and Civic Engagement

By Julia Rowntree

Published in association with NESTA (National Endowment for Science, Technology and the Arts)
Publication March 2006, Routledge, 272pp, pb 0415379342, hb 0415379334
Prices: pb £16.99, hb £55.00


Changing the Performance gives an inspiring account of how support was generated from businesses for LIFT (London International Festival of Theatre) over a twenty-year period.  It details marketing sponsorship in the 80s; a revolution in business, arts and civic engagement in the 90s; and finally, speculates about the role of the arts in moving society - including business - to an era beyond oil.  It is for anyone balancing culture and commerce in their everyday work and has insights for fundraisers and charities seeking more engaged forms of interaction with a range of publics.

'This inspiring book is about much more than how art engages with business. For any manager in any organisation wishing to understand how change really works - and sticks - this book is a must.  For anyone taking their first steps in unfamiliar worlds, Julia's story of success and failure offers companionship and much food for thought.'

Sally Bibb, Group Sales Development, The Economist Group

'An intractable and perplexing challenge: to engage arts and business in true learning partnerships.  This volume demonstrates how interdependence in the cultural commons not only achieves innovation in both arts and business, but also brings their joint force to bear on public discourse and social adaptation.'

Shirley Brice Heath, Professor at Large, Brown University

'For cynics who think that creativity in arts organisations is the exclusive domain of the artists, Julia's book will come as something of a surprise.  Her tale recounts an inventive process of improvisation, pragmatism and redesign, allied to a strong sense of artistic mission that would make a theatre director proud.  Her book is a readable, clear and above all useful insight into the world of arts fundraising and sponsorship in the UK.'

Andrew Missingham, Creative Producer

'Rowntree's pioneering work conceptualising and realising the LIFT Business Arts Forum is just beginning to be recognised by the arts sponsorship mainstream. She was first in the UK to explore the impact of changing consumer and business values on the world of arts fundraising.  Her leadership of the LIFT Business Arts Forum has taken practice in this field in the UK ahead of the game and her story needs to be heard far and wide.

Clare Cooper, Co-Director, Mission, Models, Money Programme.

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